Turning-65 prospects come from many places: referrals, direct mail, social ads, community events and local visibility. The best agents use more than one, track results and lean into what works. Your upline can make each of those channels easier to run.
I'm Justin Brock. Brock has helped agents serve 250,000+ Medicare beneficiaries. For the channels themselves, read The Best T65 Lead Sources for Medicare Agents on justinbrock.com. This piece covers the support side.
What good T65 marketing support includes
- Referral systems. Simple ways to ask for and track referrals.
- Compliant mail and ad templates, reviewed against CMS marketing rules.
- Social ad guidance that follows platform policies, such as Meta's rules on personal attributes.
- Community outreach ideas and event guidance.
- Tracking by channel so you know what pays off.
Questions to ask an FMO
- What T65 marketing templates do you provide?
- Are they reviewed for CMS compliance?
- Do you help with social ad setup and policies?
- How do you help agents track results by channel?
How Brock helps
Brock teaches T65 marketing in webinars and bootcamps and provides resources and tools. See our companions on marketing support and T65 lead quality.
Want help reaching turning-65 prospects? Book a call with the Brock team.
Frequently asked questions
What are the best T65 lead sources?
Common sources include referrals, direct mail, social media ads, community events and local online visibility. The best mix depends on your market, budget and strengths. Track each source and focus on what produces clients.
Are referrals the best T65 source?
Referrals often convert well because trust is already there, and they cost little. But most agents also need other channels to grow. Build a simple referral process alongside your other marketing.
What compliance rules apply to T65 marketing?
CMS marketing rules apply to Medicare marketing materials and ads, including required disclaimers. Platform policies and FCC rules on calls and texts also apply. Check current rules and have materials reviewed.
How should my FMO help with T65 marketing?
Look for compliant templates, referral systems, social ad guidance, event ideas and tracking tools. A good FMO helps you build channels you own rather than relying only on bought leads.